He further said, "If further subscription revenue goes down then they will be competing with OTTs (over the top) platforms. They are not in the best state in terms of revenues especially due to the impact on ad revenues," said N Chandramouli, CEO, TRA, a brand intelligence and data insights company.
#Sun tv new trai price tv
This is odd because TV media is going through a huge amount of trouble. "The limitation in pricing from Rs 19 to Rs 12 is what the broadcasters find arbitrary. This will impact a-la-carte-based revenue by 37 percent, said Taurani.Ī-la-carte-based revenue contributes six percent of overall subscription revenue and the rest of the revenue comes from bouquet channels. However, if channels are part of a bouquet then under NTO 2.0, broadcasters will have to cap the price at Rs 12 to offer the channels on an a-la-carte basis which earlier under NTO 1.0 was Rs 19.
![sun tv new trai price sun tv new trai price](https://i0.wp.com/www.smartprix.com/bytes/wp-content/uploads/2019/01/tv-viewinh-e1546520428183.jpg)
What Taurani means is that broadcasters who choose to offer channels on an a-la-carte basis without being part of any bouquet can price their channel at any cost.
![sun tv new trai price sun tv new trai price](https://previewtech.net/wp-content/uploads/2018/12/TRAI-Tariff-Order-plans-december-29-1280x720.jpg)
He pointed out that only channels which have a strong recall value like channels offering sports or large non-fiction shows may move to an a-la-carte basis (outside bouquet) without caps, due to the price cap being reduced from Rs 19 to Rs 12 (a-la-carte basis) for bouquet based channels. "Shift towards a la carte may increase APRU (average revenue per user). However, consumers transitioning towards smart TV may not pay higher money for traditional media as they may choose selective channels on an a-la-carte basis," added Taurani. "A la carte has not been a popular option in India, and it's unlikely to become so overnight," he added.Īccording to Taurani, broadcasters like Zee Entertainment and Sun TV Network would take a hit if they were to move their marquee channels outside the bouquet and charge higher prices which will impact a channel's reach as viewers can watch the content on OTT as well. Now, with NTO 2.0 coming into the picture, subscription revenue growth prospects remain muted as TV networks that are more reliant on bouquet discounting are likely to lose out on more subscription revenue than others, believes Shailesh Kapoor, CEO, Ormax Media, a media consulting firm. However, it was primarily driven by the company's streaming platform ZEE5.Īs for SUN TV, the company saw a 10 percent growth in subscription revenues in FY21 as compared to FY20. This is because Karan Taurani, Senior VP, Elara Capital, estimates subscriber revenue growth to drop from seven to eight percent year-on-year to three-five percent in the first year of NTO 2.0 implementation.Īnd the Bombay High Court's ruling upholding TRAI's NTO 2.0 comes at a time when broadcasters like ZEE Entertainment, Sun TV are seeing growth in their subscription revenues.Īccording to FY21 results, ZEE registered like-for-like growth of 5.8 percent in subscription revenues for the year.
![sun tv new trai price sun tv new trai price](https://www.tvchannelpricelist.com/wp-content/uploads/channels-logo-300/sun-tv-hd-logo-300x300.jpg)
#Sun tv new trai price series
![sun tv new trai price sun tv new trai price](https://i.ytimg.com/vi/YPDxzRMsqqM/maxresdefault.jpg)
Out of the list of 100 TV channels in the base package, you will have to deselect any number of FTA channels of your choice and add pay channels of equal number. The distributor can, however, choose to offer you discounted tariff plans. The price mentioned in the list is MRP and no distributor can charge more than the maximum retail price declared by a broadcaster. TRAI has come up with a portal which lists the price of all pay channels as well as bouquet packages of all broadcasters. Individual and bouquet channel package price: